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Diploma of Leadership and Management & Marketing (Online) BSB51915 & BSB51215

Course Description

The Double Diploma of Leadership and Management and Marketing qualification will suit you if you’re in a management position or planning to move into this role. You will develop or review management practices, and learn to demonstrate managerial skills to ensure that marketing tasks are efficiently directed within any industry or organisation. If you are aiming to take up a management or leadership role (or are already in one), you will usually have experience in your industry or vocational areas, and combine an informed outlook of certain work requirements with your approach to day-to-day business. This qualification requires that you have a sound knowledge base in marketing management and managerial skills to plan, perform and assess your own work and the work of a team, and lead teams in marketing campaigns.

Join our growing community studying a Double Diploma of Leadership and Management and Marketing online and furthering their management and marketing careers. You will have complete support while studying your Double Diploma of Leadership and Management and Marketing online, including access to our experienced Trainers who can provide guidance as you study, student support staff and, when you’re ready, job placement specialists to support you to get your career started.

You can be assured that by studying a Double Diploma of Leadership and Management and Marketing online that you are taking an exciting and valuable step in your management and marketing career.

Our dedicated team of Career Consultants, Trainers, Student Support Team and Career Development Manager are committed and passionate about improving your life.


Course code
BSB51915 & BSB51215


Course name
Diploma of Leadership and Management & Diploma of Marketing (Double Diploma)


Course duration
You can complete your diploma in 18 months or less by making good use of the flexibility online learning gives you. Studying 25 hours per week on average (100 hours per month) should see you successfully complete your qualification within this timeframe.

All assessments must be completed within the 18-month time limit unless special circumstances arise and a special consideration is granted.


Prerequisites
Demonstrate you have completed Year 12 (certificate) or complete our LL&N assessment.



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Learning Outcomes

  • Develop skills and knowledge to manage the performance of staff
  • Manage projects efficiently
  • Manage own performance and professional development
  • Identify and take advantage of marketing opportunities
  • Establish the optimum marketing mix for a business
  • Implement a marketing plan to meet an organisation’s objectives, and to improve marketing performance
  • Prepare market and business forecasts by applying a marketing plan
  • Plan and implement financial management
  • Identify market research needs
  • Develop a market research plan
  • Design and develop an integrated marketing communication plan and marketing brief
  • Lead and facilitate teamwork
  • Review and improve policies and procedures
  • Develop and use emotional intelligence to manage teams and individuals
  • Implement an operational plan to provide efficient and effective workplace practices
  • Lead and manage effective workplace relationships
  • Plan and review effective administration systems and procedures
  • Evaluate and plan e-marketing communication
  • Identify and implement innovation within the organisation

Units of Competency

  • BSBLDR501 Develop and use emotional intelligence
  • BSBMGT517 Manage an operational plan
  • BSBLDR502 Lead and manage effective workplace relationships
  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG514 Implement and monitor marketing activities
  • BSBMKG507 Interpret market trends and developments
  • BSBPMG522 Undertake project work
  • BSBFIM501 Manage budgets and financial plans
  • BSBSUS501 Develop workplace policy and procedures for sustainability
  • BSBMKG506 Plan market research
  • BSBMKG523 Design and develop an integrated marketing communications plan
  • BSBDIV501 Manage diversity in the workplace
  • BSBINM501 Manage an information or knowledge management system
  • BSBWOR501 Manage personal work priorities and professional development
  • BSBMKG510 Plan e-marketing communications
  • BSBMKG516 Profile international markets
  • BSBMGT619 Identify and implement business innovation
  • BSBWOR502 Lead and manage team effectiveness
  • BSBMGT502 Manage people performance

Career Paths

  • Manager
  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Possible Study Pathways

Double Diploma of Management and Marketing

Bachelor Degree


Learning Resources and Physical Requirements

The program is delivered online and our Learning Management System (LMS) provides all of the necessary links and instructions to enable student’s to undertake study.

The minimum requirements are: A computer with a broadband connection.

Support Services

Melbourne Polytechnic provides a range of support services to all learners who require additional assistance from specific support areas. Find out more.

Academic Support is offered during the following hours – Mon- Fri 7.30am – 4.30pm (AEST). Students are also encouraged to request support using the SMART system and academic staff are required to attend to the request within a 10-minute response time.

The Academic support is fostered using a mentoring and guiding methodology to support students throughout their learning. This ensures students are progressing, and are fully supported. The Academic staff are encouraged to form professional relationships with their assigned students to provide successful student outcomes.

Recognition of Prior Learning and Credit Transfer (RPL/CT)

Recognition of Prior Learning (RPL) and Credit Transfer (CT) enables students to complete their qualification earlier; reduce their study load and/or take on additional courses leading to a second qualification. To determine eligibility, Didasko Institute of Business will assess the skills and knowledge students have gained through life experiences and work that relates to the Business Diploma. The experiences are compared to the qualification and/or units of competency in the qualification to determine what they already know.

If there is a match, RPL/CT will be granted. Didasko Institute of Business will discuss RPL/CT with you to confirm your eligibility.

Our relationship with Melbourne Polytechnic

All courses delivered by Didasko Institute of Business, are on behalf of Melbourne Polytechnic (RTO: 3075). Upon the successful completion of their course, students will be awarded a qualification by Melbourne Polytechnic. Find out more about our partnership.

Contact our Career Consultants
1300 664 084

Speak with one of our Career Consultants for more information. They will discuss your career goals with you and answer any of your questions.