Get your free guide!

Diploma of Business Administration & Marketing (Online) BSB50415 & BSB51215

Course Description

If you have sound theoretical and marketing management knowledge, the Double Diploma of Business Administration and Marketing qualification will develop your skills to complete marketing tasks as directed in an organisation, in line with organisational plans and objectives.

You will learn a variety of specialised technical and managerial skills to plan, perform and assess your own work and that of your team. Your course covers the skills to lead teams to create, implement and measure marketing campaigns.

Join our growing community studying a Double Diploma of Business Administration and Marketing online to further their business and marketing careers. You will have complete support while studying your Double Diploma of Business Administration and Marketing online, including access to our experienced Trainers who can provide guidance as you study, student support staff and, when you’re ready, job placement specialists to support you to get your career started.

You can be assured that by studying a Double Diploma of Business Administration and Marketing online you are taking an exciting and valuable step in your business and marketing career.

Our dedicated team of Career Consultants, Trainers, Student Support Team and Career Development Manager are committed and passionate about improving your life.

Course code
BSB50415 & BSB51215

Course name
Diploma of Business Administration & Diploma of Marketing (Double Diploma)

Course duration
You can complete your diploma in 18 months or less by making good use of the flexibility online learning gives you. Studying 25 hours per week on average (100 hours per month) should see you successfully complete your qualification within this timeframe.

All assessments must be completed within the 18-month time limit unless special circumstances arise and a special consideration is granted.

Demonstrate you have completed Year 12 (certificate) or complete our LL&N assessment.

Business guide cover Take the first step!
Your name *
Email *
Phone *
When can you start your studies? *
When's a good time to call you? *

By submitting this form, you agree to our use of your personal information in accordance with our privacy policy. This includes your consent for us to contact you to discuss education opportunities.

Get started

Learning Outcomes

  • Identify and take advantage of marketing opportunities
  • Establish the optimum marketing mix for a business
  • Implement a marketing plan to meet an organisation’s objectives, and to improve marketing performance
  • Prepare market and business forecasts by applying a marketing plan
  • Manage meetings and report outcomes
  • Chair meetings and organise minutes
  • Promote and coordinate conferences
  • Plan or review effective administration systems and procedures
  • Manage a project efficiently
  • Develop project plans and administer until the project has been finalised
  • Design, produce and manage business documentation
  • Plan and implement financial management
  • Review and improve policies and procedures
  • Identify market research needs
  • Develop a market research plan
  • Design and develop an integrated marketing communications plan and marketing brief
  • Gain comprehension of the importance of maintaining a diverse body of employees in the workplace
  • Implement a diversity policy
  • Apply and observe marketing plan objectives and action necessary improvements
  • Manage projects efficiently
  • Manage own performance and professional development
  • Evaluate and plan e-marketing communication
  • Ensure international business activities are conducted effectively

Units of Competency

  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG514 Implement and monitor marketing activities
  • BSBMKG507 Interpret market trends and developments
  • BSBADM502 Manage meetings
  • BSBADM503 Plan and manage conferences
  • BSBADM504 Plan and implement administration systems
  • BSBPMG522 Undertake project work
  • BSBADM506 Manage business document design and development
  • BSBFIM501 Manage Budgets and Financial Plans
  • BSBSUS501 Develop workplace policy and procedures for sustainability
  • BSBMKG506 Plan Market Research
  • BSBMKG523 Design and develop an integrated marketing communications plan
  • BSBINM501 Manage an information or knowledge management system
  • BSBWOR501 Manage personal work priorities and professional development
  • BSBMKG510 Plan e-marketing communications
  • BSBMKG516 Profile international markets
  • BSBDIV501 Manage diversity in the workplace

Career Paths

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager
  • Administration Manager
  • General Office Manager
  • Office Manager

Possible Study Pathways

Double Diploma of Business Administration and Marketing

Bachelor Degree

Learning Resources and Physical Requirements

The program is delivered online and our Learning Management System (LMS) provides all of the necessary links and instructions to enable student’s to undertake study.

The minimum requirements are: A computer with a broadband connection.

Support Services

Melbourne Polytechnic provides a range of support services to all learners who require additional assistance from specific support areas. Find out more.

Academic Support is offered during the following hours – Mon- Fri 7.30am – 4.30pm (AEST). Students are also encouraged to request support using the SMART system and academic staff are required to attend to the request within a 10-minute response time.

The Academic support is fostered using a mentoring and guiding methodology to support students throughout their learning. This ensures students are progressing, and are fully supported. The Academic staff are encouraged to form professional relationships with their assigned students to provide successful student outcomes.

Recognition of Prior Learning and Credit Transfer (RPL/CT)

Recognition of Prior Learning (RPL) and Credit Transfer (CT) enables students to complete their qualification earlier; reduce their study load and/or take on additional courses leading to a second qualification. To determine eligibility, Didasko Institute of Business will assess the skills and knowledge students have gained through life experiences and work that relates to the Business Diploma. The experiences are compared to the qualification and/or units of competency in the qualification to determine what they already know.

If there is a match, RPL/CT will be granted. Didasko Institute of Business will discuss RPL/CT with you to confirm your eligibility.

Our relationship with Melbourne Polytechnic

All courses delivered by Didasko Institute of Business, are on behalf of Melbourne Polytechnic (RTO: 3075). Upon the successful completion of their course, students will be awarded a qualification by Melbourne Polytechnic. Find out more about our partnership.

Contact our Career Consultants
1300 664 084

Speak with one of our Career Consultants for more information. They will discuss your career goals with you and answer any of your questions.