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Bachelor of Applied Business

Course code
LBAB
Course name
Bachelor of Applied Business
Course duration
3 years full-time, or part-time equivalent
Location
Online
Available internationally
No
Course overview

The Bachelor of Applied Business will provide you with a broad foundation of business skills required for a range of roles in the business world.

This qualification opens doors if you are returning to study, trying out business for the first time or looking for an alternative entry into higher education. Studying business will introduce you to the workings of organisations and their structure, increase your commercial awareness and allow you to build practical knowledge that will be useful for life.

This Degree will also enable you to establish a strong foundation in leadership and entrepreneurial skills, enhancing your ability to think innovatively and work effectively with a diverse workforce, in a modern digital world.

The program adopts an enquiry based learning approach that helps you to develop important problem-solving, critical thinking and decision-making skills relevant to any business.

This qualification allows you to go on to develop a career in the management of large, medium and small businesses, in government, not-for-profit or private sectors, both domestically and internationally.

The first year of the Degree is designed to allow you to customise your course by sampling a range of business disciplines prior to choosing the business discipline in which you will specialise through your major in years two and three.

Choose from:

You may also exit with a Diploma of Applied Business after successfully completing your first eight subjects or an Associate Degree of Applied Business after completing sixteen subjects.

Course fees

Your Degree fees are only $10,596* per year if you meet the relevant HECS-HELP residency requirements, and studying in a Commonwealth Supported Place.

Your contribution (HECS-HELP)
Deferred until you're earning $55,874pa*
$10,596
Government contribution
Commonwealth Supported Place
$2,089
Total cost
$12,685

Financial assistance

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Course and career guide

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Choose your course major

You have the option of studying the Bachelor of Applied Business with or without a Major in either Marketing or Management. If you select the Degree with a Major, course content will reflect this. Select from the three options below.

Bachelor of Applied Business

Year 1

Core subjects
Elective subjects

Choose 2 elective subjects

Year 2

Core subjects
Elective subjects

Choose 3 elective subjects

Year 3

Core subjects
Elective subjects

Choose 5 elective subjects

Course subjects

BUS1BFX - Business Fundamentals

In this subject, students examine how businesses operate in a local, regional and global environment and how this might change in the future. Students actively engage with current business issues and establish a broad foundation of business knowledge essential to everyone in the business world. With a particular focus on management and human resource practices, this subject is designed to develop critical thinking, creative problem-solving, planning and personal time management skills. This subject also facilitates working closely with fellow students, to enhance your communication skills and engage in thinking about and discussing big ideas shaping the world of work, into which you will soon graduate.

BUS1OPX - Office Professional

This subject provides students with the opportunity to develop the essential written and verbal communication, and interpersonal skills, required by all business professionals. Students consolidate their skills in the basic functions of office software including Word, Excel, Outlook and PowerPoint before moving onto the application of manual and automatic advanced features. How to efficiently and professionally plan and produce a range of documents for work and Australian universities is also addressed. With a particular focus on professional practices, this subject is designed to develop research, critical thinking, planning, communication and interpersonal skills, engaging students in thinking about professional practices in business and academic work.

BUS1STX - Sustainability Practices

This subject introduces you to the concept of sustainability, and a systems approach to understanding the complex interactions between the environmental, economic and social dimensions of sustainability. The subject attracts students from a range of fields, bringing a multidisciplinary team perspective to the researching, analysis and problem-solving aspects of creating positive change for sustainability. In teams, you are required to critique, design and present an action plan aimed at resolving a sustainability issue that has impacts now and for future generations. This subject provides you with the opportunity to enhance, demonstrate and document work-ready skills appropriate to your chosen career path.

BUS1AFX - Dollars and sense

In Accounting and Finance for Business, you will be introduced to the language of accounting and its financial application to problem solving in business. You will have the opportunity to use accounting and financial concepts in a range of business contexts: justifying a marketing campaign financially; managing the local footy clubs cash flows; determining whether an event will cover costs; estimating the return an investment offers investors; developing the budget for the business plan you will pitch to the board; or defining a savings plan to fund your own retirement. Working independently and working together with other students, both on-line and face-to-face, you will learn about accounting and finance through solving business problems, and develop the ethical, critical thinking and interpersonal skills required to question the financial viability of business plans, and add sustainable value to any business or organisation.

MKT1MDX - Marketing: Stand and Deliver

Marketing: Stand and Deliver is an introductory unit to marketing principles and practice as applied to mainly fast-moving consumer goods. The subject is designed to give you a broad understanding of the formal discipline of marketing and of the key marketing activities in business. Topics cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. As a pre-requisite to further study in marketing, this subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.

MGT1FOX - Foundations of Management

This subject provides an introduction to the management of organisations. It provides an understanding of the fundamental concepts and relevant issues relating to the management of firms operating in the modern Australian and global business environment. The relationship between management theory, practice and organisational performance will be explored within the context of both individual effect and organisational outcomes.

MGT1OBX - Working With Others

In this subject, you will study human behaviour in organisational settings with the aim of improving organisational effectiveness. This subject emphasises a micro organisational behaviour perspective and examines how individual characteristics, interpersonal relationships and group processes relate to individual behaviour and outcomes in organisations. You will apply and critically evaluate organisational behaviour theory and concepts to help address current organisational problems relating to motivation, decision-making, teamwork, leadership, and diversity. Understanding key organisational behaviour principles can help you become a more effective employee, co-worker, team member and manager.

BUS1BUX - Investigating Economic Issues

Economics is the study of human behaviour and in particular the choices that individuals, businesses and governments make to deal with scarcity and the incentives that guide those choices. In Business Economics you will learn how the forces of demand and supply coordinate the behaviour of individuals and businesses in the market and how government policy affects those market outcomes. You will study the decisions that businesses make in determining how much to produce and at what cost. Further you will investigate how the market structure affects firms’ choices. At the macro level, you will explain how to measure economic activity, including levels of inflation and unemployment, and you will examine the factors that influence these variables and the impact they have on business.

BUS1ABX - Analyzing Business Data

In a world where organisations are confronted with a vast amount of information, there is an ever-increasing demand for graduates who can make effective use of data. This subject will help students to become more competent users of information and will develop their understanding of decision-making processes. The subject will assist students to attain an introductory level of statistical literacy as they apply statistical concepts to critical business problems and major social issues.

LST2BSX - Introduction to Business Law & Ethics

In this subject, students are introduced to some of the core principles of contract and consumer protection law, the law of negligence and property law. In addition, students are exposed to ethical standards that apply to business activities, such as contractual relationships and special legal protections against unethical business practices. The subject also adopts a skills-based learning approach. It does this through teaching the basic techniques of legal problem-solving and promoting an understanding of the dynamic nature of the law. These skills prepare students for more advanced law subjects as well as their professional careers.

MGT2BEX - Business Ethics

Through the introduction and engagement of a number of moral frameworks to analyse issues and challenges in the management and operations of a contemporary organization the business ethics (BET) you will participate in an innovative and challenging learning experience process via the completion of online and in‐class assessment tasks. You will adopt relevant roles to participate in a high‐level, ethics and rights discussion and debate, to consider issues relating to organisations, global trade, advertising, the environment, politics, corruption and governance and the person as an individual. Working individually and in teams, within a collaborative learning environment, you will explore and analyse relevant literatures to develop moral reasoning, in order to present an ethnically based case to their peers and/or external parties.

MGT2HRX - Human Resource Management

This subject explores the strategic and operational issues involved in managing staff in the workplace. It examines the challenges facing human resource managers in contemporary Australian organisations and seeks to develop an understanding of human resource management practices in our continually changing social, economic, industrial relations, and organisational environments. Recognition of the critical role of human resource management (HRM) in organisations has increased significantly in recent years. The reasons underpinning this increased recognition will be explored in this subject and the objectives and purposes of HRM will be examined. To undertake this successfully implies a need to appreciate the dynamic nature of the internal and external environments faced by organisations. Throughout this subject an emphasis is placed on a strategic approach to HRM, in addition to the functional and operational aspects. The subject commences with some ‘big picture’ conceptual issues before examining a range of relevant contemporary HRM practices. The subject places a substantive emphasis on theory in the belief that to be of long-term benefit, the knowledge of a human resource manager must comprise not only a collection of skills that are immediately applicable at the workplace but must comprise also a deeper level of understanding of the causes underpinning the challenges to be faced. With this approach, the human resource manager will embrace new challenges of a dynamic environment and the knowledge acquired will have enduring value.

MGT2IMX – Managing Across Borders

This subject aims to develop students’ competencies in international management through gaining a comprehensive understanding of issues related to cultures, diversity, human resource management and other operational facets of managing a multinational enterprise or cross border businesses. Principally the Unit is about people who act within international and cross-cultural contexts in an ever-changing business environment. In the context of globalisation of markets and growing economic interdependence between counties, it is crucial for future managers to develop skills that can help them motivate and lead employees and conduct effective cross-national and cultural interactions. Thus, this course is designed to develop competencies in international management. Successful students will gain a comprehensive understanding of key issues related to cross-cultural, diversity, HR and other operational facets of managing a multinational enterprise.

MKT2BBX - Digital Branding & Retailing

Strategic Brand Marketing is the process of organizing marketing activities around the introduction, promotion and optimization of brands and brand portfolios. Since brands are intangible assets, creating and nurturing a strong brand is a challenge. By applying the customer based brand equity (Keller’s CBBE) model, analysing brand positioning and values and choosing and leveraging brand elements, marketers can design marketing strategies and programs to build strong brands, new brands and brand extensions, and manage brands over time, geographic boundaries and market segments. This course will provide students with the tools necessary to manage a portfolio of brand equities, including the ability to conduct a brand audit, focusing explicitly on the management task. As a result of studying this course, students will better understand what is necessary to build and maintain strong and powerful brands, one of the most valuable assets a company can have today.

MKT2CBX - Consumer Behaviour

This course provides students with useable, individual, consumer and managerial understanding of consumer behaviour principles. It directly applies concepts, principles, and theories from the various social sciences such as psychology, economics, sociology, cultural anthropology that influence the consumer’s decision-making process. The understandings available from the subject empower consumers, marketers, and managers to apply consumer behaviour principles to respectively monitor their own consumption decisions, stimulate consumption, or manage marketing systems.

MKT2MRX - Market, Audience & Social Research

Business managers request, purchase, assess and use market research to make a wide number of informed decisions. To be able to do this competently, they need to know what market research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a market research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research.

BUS2BIX - Business Innovation

In this interdisciplinary, business subject, you will have the opportunity to develop the academic and communication skills required to be successful both at an Australian university and in business today. In so doing, you will explore some of the most influential ideas transforming business today, including: the digital economy; globalization; and social enterprise. This subject examines the effect of such ideas on business, society, human rights and the future of work. The subject is designed to allow you to work closely with fellow students and your class leader, so as to provide you with constant peer support and feedback. Not only will you enhance your communications skills, but you will also engage in thinking about and discussing the big ideas shaping the world of work into which you will soon graduate.

MGT3OCX - Organisational Change and Development

Organisational change and development is concerned with the application of behavioural science knowledge and practice to help achieve greater organisational effectiveness. The focus of this course is on enhancing the total organisational system within the context of the wider environment in order to enhance the organisation’s capacity to achieve its goals. The subject content provides students with an understanding of the relevance of theories and principles that underlie the practice of organisational change and development in contemporary organisations. The course encourages students to understand and apply organizational change theories, concepts and techniques in real life situations. Students will gain a practical understanding of the analysis tools critical to managing organizational change. They will appreciate that change is a normal part of business life and understand that there are key drivers of change dependent upon different situations. Students will experience a practical learning process using a balanced mix of examples to achieve an active and effective appreciation about organizational change. The course is relevant for managers and human resource practitioners; most organisations are undergoing some form of major change as a result of changed national and international pressures, changes of ownership and financial constraints. All organisations are striving to be more effective and efficient in their operations. It is therefore essential that managers understand the principles of organizational change and development, and that human resource practitioners have the theory and practical knowledge to be able to be leaders in this change process.

BUS3ENX - Entrepreneurship

This subject provides students with a solid understanding of the foundations and principles in the study of entrepreneurship and small business development and management, and a secondary appreciation of concepts and tools used in the management of modern enterprises including innovation and creativity. The subject begins with an examination of the nature and operations of entrepreneurship and small businesses then proceeds to how the body of entrepreneurial knowledge has developed over time, particularly small business, both in Australia and overseas. It then examines how managerial actions can be impacted and shaped by the environment, especially in the areas of globalization, ethics, sustainability, and social responsibility. The subject will further enhance students’ critical awareness of management, financial and general business theories, especially in rural and regional Australia and the development of ‘small businesses’ and/or not-for-profit (NGO’s) entities. It will also reinforce the relevance of management theory to enhancing and informing modern for-profit and not-for-profit management ‘best’ practices.

MGT3LWX - Leadership

Effective leadership is not only valued at an organizational/managerial level, but also to enhance your influence in daily life. This subject examines the key theories and the current trends in responsible leadership across a range of work-place contexts. You will apply these theories to critically analyse contemporary Australian leaders and where possible, to apply these theories to your own work contexts. You will also reflect on your own leadership strengths and development needs in working collaboratively with others to achieve results. The subject requires a combination of working online, as well as attending highly interactive workshops where you will have the opportunity to examine, discuss and solve real-world leadership problems.

MGT3SMX - Strategic Management

Strategic Management provides students with a comprehensive understanding of techniques and models applied in organisations to ensure sustainable competitive advantage. This involves application of key theories to decisions and actions taken by an organisation's senior management team to devise a long-term plan with the intention of developing the organisation's core competencies and increasing the organisation's competitiveness. Key topics in this subject include; understanding the dynamics of the internal and external environments, Value Chain Analysis, the 5 Forces Model, corporate level strategy, business level strategy, modes of entry into domestic and international markets, propensity to innovate and level of competition and corporate governance. The focus will be on developing the ability of students to understand, evaluate and effectively apply strategic management knowledge to modern organisations.

MKT3IMX - International Marketing

This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international marketing. It is comprehensive and practical covering marketing goods and services across national boundaries, as well as within different national markets. Major topic areas covered are the international marketing imperative, analysis of foreign environments, development of international marketing strategies and the implementation of marketing programs across different nations and within nations.

MKT3SOX - Social Marketing

Social marketing is the application of marketing principles to solve social problems. Increasingly social marketing is developing its own theory base and also drawing on research in allied areas such as health communication. It is increasingly being adopted by governments, non-governments’ organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems in public health, road safety, racism and climate communication and change, along with environmental issues. This unit introduces students to the theory and application of social marketing, explaining how techniques such as branding, segmentation and the marketing mix can be used to respond to social and health issues. Students will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.

MKT3SMX - Strategic Marketing

Strategic marketing aims to provide students with the ability to formulate and communicate appropriate marketing strategies within organization and non-organization contexts by drawing upon relevant strategy concepts, analytical tools and frameworks, and theory.

BUS3DBX - Digital Business

In this online subject you will develop and enhance your online research and communication skills. In so doing you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

CSE1ITX - IT Fundamentals

This subject provides a general and practical introduction to information technology.Areas taught include: fundamental principles of computer operation, the main hardware components of the computer, data storage and retrieval, introduction to system software, introduction to data communications, computer networks, the Internet; operating systems, file management systems, security, introduction to information systems; application software modules: spreadsheets, database packages, the World Wide Web.

BUS2QCX - Quality Customer Service

In today’s competitive landscape, quality customer service is an integral part of every business. This subject covers the fundamentals in quality customer service and provides students with the skills to evaluate, monitor and improve the customer service experience. Students will also examine how to use innovation in quality and customer service as a competitive advantage.

BUS2WDX - Workplace Diversity

Organisations operate in a global economy. As a manager and leader, it is your responsibility to get the best out of your employees and respond to customer needs. Managing diversity isn’t just about abiding by legal obligations, it’s about recognising and valuing human differences and being able to create an inclusive environment, where employees have the opportunity to achieve their full potential. This subject develops a deep understanding of diversity and provides practical skills for the next generation leading in a diverse workforce.

BUS2PMX - Project Management

This subject develops the essential skills required to plan, develop and execute a project within an allocated budget and timeline. Students develop an understanding of the different type of projects that exist across a range of industries and job roles. They will learn how to define the parameters of a project, including the project scope, relevant stakeholders, resources and reporting requirements. The subject incorporates project management methodology and provides students with the opportunity to use project management tools to develop and implement a project plan.

MKT1ADX - Advertising in a Digital Age

In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR. You will develop communication messages that have meaning and impact for consumers in today's digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers.

Key dates

Study period

Start date

Census date

Last withdrawal
without fail

End date

Study Block 7

03 Jul 2017

30 Jul 2017

27 Aug 2017

24 Sep 2017

Study Block 8

07 Aug 2017

03 Sep 2017

01 Oct 2017

29 Oct 2017

Study Block 9

04 Sep 2017

01 Oct 2017

29 Oct 2017

26 Nov 2017

Study Block 10

02 Oct 2017

29 Oct 2017

26 Nov 2017

24 Dec 2017

Study Block 11

06 Nov 2017

03 Dec 2017

31 Dec 2017

28 Jan 2018

Study Block 12

04 Dec 2017

31 Dec 2017

28 Jan 2018

25 Feb 2018

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More information

Study options

You can complete your Business Degree in 3 years with the flexibility online learning gives you. Studying 25 hours per week on average (100 hours per month) should see you successfully complete your qualification within this timeframe. Each year’s assessments must be completed and marked within each 12-month time limit. You can complete your studies after years 1, 2 or 3 with a La Trobe qualification.

Part-time study options are also available.

Prerequisites

For admission to the Bachelor of Applied Business, one of the following is required:

  • Completion of Year 12, with a score in English of at least 25, or
  • An equivalent academic level achievement, or
  • At least 2 years of work experience, after leaving school.

All students are required to undergo the online Didasko Literacy and Numeracy Assessment and achieve a pass mark of 60%.

Mature Age Students will be individually assessed and may be offered enrolment into the Bachelor, Diploma or Associate Degree program depending on their learning intention and past academic achievement.

Course learning outcomes

TBA

  • TBA
Career opportunities

This course has been designed with a high employability focus in the exciting world of business. Career opportunities include:

  • Administration Manager
  • Entrepreneur
  • Executive Personal Assistant
  • New business start-up
  • Office Administrator
  • Office Manager
  • Product Manager
  • Project Assistant
  • Administration Officer
  • Executive Officer
  • Manager
  • Program Consultant
  • Program Coordinator
Advanced standing

Students who have studied at tertiary level elsewhere, or who have relevant studies or work experience, may be eligible for advanced standing (credit) towards a La Trobe University qualification. Each college has specific policies in respect to the number and type of subjects and work experience it is willing to accept for advanced standing (credit) purposes.

We will inform you of the process for advanced standing at enrolment. However, if at some later point you believe you are eligible for advanced standing, please advise your Student Experience Team as soon as possible. It is preferable that you have advanced standing approved for a subject prior to starting it. Advanced standing must be approved before going through census for that subject.

For more information about advanced standing, click here.

Advanced standing application form

Change of preference

For withdrawal, change of preference or refunds, click here.

Wellbeing

For assistance with students who have special needs, click here.

Your responsibilities

For links to policies and websites including information about misconduct, disciplinary processes, complaints and appeals processes, student code of conduct, click here.

Orientation and induction

For orientation and induction information, click here

Student resources

For availability and access to learning resources (eg. LMS, library), click here.

*Student fee levels are indicative only and subject to change by government.

Monthly enrolments closing

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